Microsoft trademark application hints at cross-platform "OneApp" app store
by Donald Melanson 
posted Jul 15th 2009 at 4:42PM
Microsoft's attention may now be focused on Windows Marketplace, but a recently filed trademark application seems to suggest that the company could maybe, possibly have something even bigger in store for the future. As noted by istartedsomething, Microsoft is going after the name "ONEAPP" (or "One Application"), which it describes as a trademark for "online retail store services facilitating the download of computer software for use on mobile phones, media players and other portable electronic devices." Now, putting two and two together, that would seem to indicate that Windows Mobile phones and devices like the Zune HD would not only share a single branded app store, but the actual apps as well -- which isn't so much of a stretch, if not for the fact that Microsoft has already invested itself so heavily in Windows Marketplace. Then again, it could very well be just yet another name that Microsoft likes but has no real intention of using.
[Via istartedsomething, thanks Chris]
[Via istartedsomething, thanks Chris]
Filed under: Handsets, Software, Windows Mobile
Reader Comments (Page 1 of 1)
christexaport @ Jul 27th 2009 9:56PM
Who said it had to be only Microsoft devices? It could be an app store accessible via the browser for all platforms. Just a thought.
Alek @ Jul 15th 2009 5:48PM
How did engadget get their hands on a Zune HD?
ronmac @ Jul 15th 2009 7:31PM
I don't know but that thing looks better and better to me everytime I see it.
christexaport @ Jul 15th 2009 6:27PM
Dude... Its ENGADGETmobile. They're the man!!
David @ Jul 20th 2009 12:34PM
I can't help but notice how ridiculously similar this looks to the HTC Touch Diamond2:
http://pic.gsmarena.com/vv/reviewsimg/htc-touch-diamond2/phone/gsmarena_040.jpg