Video: New Palm Pre ad takes serene approach, just goes with the flow

by Ross Miller posted Jul 13th 2009 at 5:16PM

When we last saw this fair-faced Pre spokesperson, she was sitting on a rock in an otherwise open field playing choreographer to a sea of robed individuals encircling her. This latest ad takes a decidedly simpler approach reminiscent of the vibe set in the Meet the Pre series, though we can't say for sure her if her followers aren't just waiting off-camera for the next directive. Also, interesting choice of onomatopoeia for sliding through the webOS cards, we imagine there's a certain, Redmond-based company out there delighted by the subtle (and probably unintentional) reference. See the ad for yourself after the break -- and in case you're wondering, that song that'll be stuck in your head all day is "Doot Doot" by Freur.

[Via Pre Central]

Filed under: Handsets, Palm

Tags: ad, ads, advertisement, bing, commercial, palm, palm pre, PalmPre, pre

Reader Comments (Page 1 of 1)

Neutral

johdaxx @ Jul 13th 2009 5:22PM

I wish they'd spend less money on obtuse marketing and just get a GSM device out...

Highly Ranked

R@pHyE07 @ Jul 13th 2009 5:23PM

Kinda...weird.

Neutral

snworf @ Jul 13th 2009 5:25PM

I like how she says 'bing' 3 times towards the end :) Subliminal plugging of Microsoft's new search tool...?

Highly Ranked

Agent .25i @ Jul 13th 2009 5:34PM

Resistance is futile. The Borg Queen says so.

Neutral

Nav @ Jul 13th 2009 5:47PM

Horrible.

Neutral

tsurek @ Jul 13th 2009 10:01PM

Worst phone commercial Ive ever seen

I have a Pre and that commercial just makes me sick!!!

come on Palm!! enough with the gay stuff... or leave it to sprint to make the commercials
the facebook commercial is pretty cool

Neutral

breon @ Jul 13th 2009 6:07PM

Agreed, that commercial is horrible. The Palm Pre is one of the top phones on the market but that commercial just makes me ashamed of such a great device.

Neutral

carcomptoy @ Jul 13th 2009 6:24PM

Wow. That was seriously weird--like something out of the 80s. And "bing"?? Palm, just stop while you're ahead--or fall back behind, anyway.

Neutral

will54880 @ Jul 13th 2009 6:42PM

Bad commercial. She is creepy.

Neutral

ace587 @ Jul 13th 2009 6:54PM

i like the Sprint commercials with the Pre at the end

Highly Ranked

Kent Pribbernow @ Jul 13th 2009 6:58PM

This looks more like an ad for a feminine hygiene product than a smartphone. "Feel fresh as a summer breeze, with Pre"

Highly Ranked

Kevin @ Jul 13th 2009 7:00PM

+1, you beat me to it! Exactly what I was thinking with all the flow talk...

Neutral

Who? @ Jul 13th 2009 8:53PM

I think that's my Aunt. Aunt Flo.

Neutral

Freddy.cloud @ Jul 13th 2009 8:02PM

It's not to late to pull that, is it? Please say it isn't too late, because that was just ... odd ...

Oh, and axe that marketing company. That's two obscure Pre adds ... let's not make it a trifecta ...

Neutral

Chad Garrett @ Jul 13th 2009 10:22PM

I thought Rubinstein "learned" about great marketing from Apple? Umm. K.

Neutral

stiltskin @ Jul 13th 2009 10:41PM

I've been wanting to upgrade my mogul that commercial isn't helping at all since the Tour has also come out. That is one of the worst commercials ever and that ladys voice and just woke up/showered skin white as snow isn't working out.

IT 'S TERRIBLE didn't think it could get any worse than the first.

Neutral

stiltskin @ Jul 13th 2009 10:43PM

When I heard bing bing bing I forgot to mention I figured it was going to say something for microsoft.

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noisuf0 @ Jul 13th 2009 11:01PM

agreed with all of the above. the sprint pre-related commercials, and almost every sprint commercial in general, are the best. they do a pretty good job, they have such a good modern and high-tech attractive look going for them right now.

Neutral

Ben @ Aug 10th 2009 4:13PM

MediaCurves.com just conducted a study with 305 viewers of a new controversial ad by Sprint promoting their new Palm Pre phone. The majority of viewers reported that “inspiration” and “happiness” were the emotions they felt most while watching the commercial. The study also revealed that the majority of viewers (67%) reported that the ad was either somewhat effective or extremely effective, while 16% of viewers indicated that the ad was confusing. More in-depth results please visit http://www.mediacurves.com/Advertising/J7490-SprintAd/Index.cfm.
Thanks,
Ben