Tata, NTT DoCoMo unveil new branding in India

by Chris Ziegler posted Jun 10th 2009 at 8:32AM

The term "DoCoMo" is usually accompanied by a barrage of wild, high-end mobile hardware, so we have a tendency to sit up and pay attention whenever the storied name appears on a carrier anywhere in the world. India's Tata Teleservices -- of which NTT DoCoMo holds a 26 percent share -- is set to launch a newly-branded GSM service as Tata DoCoMo in the southern part of the country this month, followed by a "gradual" expansion nationwide. The logo's pretty awesome, the name's pretty awesome -- now we just need some Japanese domestic market handsets to go along with it and we'll be in business.

Filed under: NTT DoCoMo

Tags: docomo, india, japan, ntt docomo, NttDocomo, tata, tata docomo, TataDocomo

Reader Comments (Page 1 of 1)

Neutral

Atlanta Resident @ Jun 10th 2009 11:18AM

As a former employee of a Japanese domestic handset maker, they don't do so well of the island. Lost in translation or something. Interesting to see if any of them make a play for India.

Neutral

Josh @ Jun 10th 2009 12:20PM

Pacman?

Neutral

ankit @ Jun 10th 2009 11:43PM

I think India is one of the biggest Mobile markets out there. Esp, when it comes down to handsets and such. India plays a big role in making Nokia successful. Also, china but china is communist, so thats another debate. It will be interesting to see how this turns out. Considering Tata being the biggest IT industry in India like Infosys and all. I am sure everyone has read about Tata Nano some where.

Neutral

vikram @ Jul 15th 2009 3:47AM

@Atlanta REsident: hey..this is not a handset manafacturer...its a network provider..infact its the top telecom operator in japan....and i guess they've teamed up with one of the best telecom companies in india!...i've heard they're targetting the youth..i get that idea by looking at their website (http://tatadocomo.com/default.aspx) and also they've got in some revolutionary offers..such as 1paisa/sec for all calls in india..i'm not lying..see for yurself (http://tatadocomo.com/prepaid-plan-details.aspx)...and yes they're logo does remind me of pacman!!...lol