AT&T adding four temporary Mobile TV channels to show every March Madness game
by Chris Ziegler 
posted Mar 19th 2009 at 7:52AM
It turns out that MediaFLO's US network might not be as close to operating capacity as we'd thought, because AT&T wants to bring you live broadcasts of every single game of the NCAA Division I Men's Basketball Championship this month on its Mobile TV system -- and in order to do so, "up to four additional seasonal channels" will spring out of thin air to pick up the load. For non-basketball lovers, it's great news because no other programming will be killed off to accommodate it, and for basketball lovers, it's good news because... well, it's a lot of basketball we're talking about here. The special channels should spring to life on March 19 when the first round of the tournament kicks off.
Filed under: Multimedia, ATT
Reader Comments (Page 1 of 1)
oakie @ Mar 19th 2009 8:00AM
sweet! i wonder if all 5 mediaFLO users will manage to bring the system to its knees the same way having 5 iPhone users in the same city causes regional blackouts on at&t.
youngcalihottie @ Mar 19th 2009 3:15PM
its a one-way broadcast. its basically just regular tv thats restricted to subscribers. the number of people watching has no impact on the broadcast.