Dockers shakes up mobile ad space with motion-sensitive iPhone plugs

by Darren Murph posted Mar 16th 2009 at 1:02AM

Seriously, what will these marketing gurus think up next? As if banner ads and pop-ups weren't enough to draw our attention to whatever product a given company is attempting to sell, Dockers has reportedly whipped up the world's first motion-sensitive ad for Apple's iPhone. The so-called "shakable" ad (dubbed Shakedown 2 Get Down), which is "available" in a number of popular iPhone apps (iBasketball, iGolf, iBowl and iTV just to name a few) takes advantage of the built-in accelerometer and gives iPhone owners the ability to believe they're playing a game while they're subliminally being talked into buying a new pair of pants. We're hesitant to even speak it, but we get the feeling that Dockers and partner OMD have just created a monster here.

[Via AdAge]

Filed under: Multimedia, Misc, Apple, iPhone OS

Tags: ad, advertise, Advertisement, Dockers, iphone, marketing, Motion-Sensitive, promotion, shakable

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Reader Comments (Page 1 of 1)

Highly Ranked

??? @ Mar 16th 2009 1:57AM

...

Fuck advertising.

Neutral

Kwikit @ Mar 16th 2009 7:22AM

It's things like this that convince me that Capitalism fails humanity so appallingly. But whatever... I don't buy this kind of crap anyway. Advertising in an app is when I will go Linux and help build apps without that crap. This is wretched... seriously.

Neutral

M @ Mar 16th 2009 12:52PM

It seems appropriate that the same mindless drones that flock to buy an iPhone will ironically use their device to flock to other mindless ads. If anything needs shaking, it is the idiotic iPhone community.

-M.