Nokia's Comes With Music service said to be selling "okay"

by Darren Murph posted Jan 3rd 2009 at 9:54PM

It's a tough time to be selling mobile phones, let alone mobile phone add-ons, and that's evidenced by a recent report that Nokia's Comes With Music service is simply doing so-so. A Financial Times piece on Nokia's ability to survive the current economy briefly mentions the CwM service, quoting an unnamed source as saying that "initial sales had been okay, but not earth shattering." Not surprisingly, it was presumed that many budget-strapped consumers were shying away given that most of their favorite tunes could be acquired gratis via the intarwebz. Still, we can imagine this gaining way more traction than its foray into handset gaming, but the refusal of the major UK carriers to stock CwM-equipped handset sure isn't helping matters.

[Via mocoNews]

Filed under: Multimedia, Nokia

Tags: audio, business, Comes With Music, ComesWithMusic, economy, industry, music, music subscription, MusicSubscription, Nokia, sales, subscription

Reader Comments (Page 1 of 1)

Lowest Ranked

ILoveApple @ Jan 3rd 2009 10:20PM

Three is a major UK 'carrier' and they stock the N95 8GB CWM...

Do you want to know why CWM isn't selling well? It's because Nokia are bundling it with shit phones from yesteryear. If they announced a new do-it-all device(like they did with the N95...) and then give a CWM option, I'd be the first to take out a new contract. The N97 is *not* that device, so I'll wait, along with many other people.

Don't Nokia understand the UK? We want phones that are NEW, not the same shit in a different package. Instead of learning from Sony Ericsson's mistakes they're immitating them?!

Neutral

Fernando @ Jan 4th 2009 12:10AM

Have you read the article? It's not Nokia's fault there are no CwM phones, the carriers aren't picking them up. And in respect to them not offering "new" phones with this, uh, 5800?

PS. what's wrong with the N97, and why is it causing CwM not to sell? That part of your comment looks just tackled on.

Neutral

ILoveApple @ Jan 4th 2009 8:22AM

Have you read my comment?

How the hell can you say it's not Nokia's fault there aren't any CWM phones? Are you high? It's Nokia that decides which phones 'come with music' and which don't. They sell them seperately at the Nokia stores, not just with contract and even seperately they only offer 4 phones. Are you telling me it's the 'carriers' that tell Nokia which phones to offer with CWM AT NOKIA'S OWN STORES?

Are you serious, 'Fernando'? The 'carriers' aren't picking them up because Nokia are offering _old_ phones that half the country already has or simply don't want because the phones are _old_, who's gonna pay more on contract for a phone they (could have)bought a year ago? The 5800 is not even out in the UK yet and it doesn't offer anything new, as I've been saying but you somehow missed. If people want a cheap touchscreen phone with good features, they can look at other manufacturers that already have them out in the UK, unlike Nokia.

'Fernando', is English your first language? If you can't see why I mentioned the N97, maybe you should try reading the sentence leading up to it?

Neutral

youngcalihottie @ Jan 4th 2009 2:25AM

i would buy a n97cwm-US the first day it came out

Highly Ranked

Renegade Fanboy @ Jan 4th 2009 4:41AM

What I have gathered from different sources is that Nokia is not pushing CwM properly. It does not use a single one sentece message "All the music you can Download in 1 year - and you can keep it afterwards!" and it is indeed packing CwM with old devices. (As ILoveApple is saying above.)

Nokia Music has jumped to 7-10% marketshare in the UK with CwM, which is a very good start:
http://www.renegadefanboy.com/2008/11/nokia-cwm-grabs-10-of-itunes-market-in-first-week/

but I also expected the CwM service to do much better, much more quickly!

Let's see the 5800 debut w CwM in February, that will be a better measure.

Neutral