It's apparently estimated that those wild Japanese handsets can cost anywhere from 10 to 20 billion yen to develop, which translates to a range of $110 million to $220 million -- yes, close to
a quarter billion frickin' dollars just to pump out one phone (no wonder Mitsu
tapped out). The Nokia-backed NoTA initiative, short for Network on Terminal Architecture, hopes to fix all that by compartmentalizing a phone's functions into swappable modules that all know how to play nice with each other out of the box -- think of it like a Lego set for phone makers. If Nokia's estimates are even close to right, the potential benefits of NoTA are staggering, with development time for new models slashed by two-thirds and costs cut by 98 to 99 percent. The company is working with parts suppliers to get NoTA adopted, and a number of Japanese handset manufacturers have apparently expressed interest as well. Don't suppose the interest has to do with saving 9.9 billion yen per model, does it?
Read - Nokia claims 98 to 99 percent development savings with NoTA [Warning: subscription required]
Read - NXP's NoTA primer
posted Dec 15th 2008 at 12:33PM
Reader Comments (Page 1 of 1)
ILoveApple @ Dec 15th 2008 12:59PM
Nokia things? What Nokia things are you talking about, Chris?
Chris Ziegler @ Dec 15th 2008 2:22PM
My bad - fixed!
N @ Dec 15th 2008 1:09PM
probably meant thinks!!
loosely_coupled @ Dec 15th 2008 8:29PM
Well, you would have assumed that many of the manufacturers would have come up with a common system scheme so they don't have to recreate the wheel with every new phone model. Also, aren't most of those components (green boxes) like CPU, RAM, storage, 2G/3G, WiFI, Bluetooth, etc already integrated into the primary system-on-a-chip? What components *aren't* on the SoC and need to be connected?
NuShrike @ Dec 16th 2008 3:41AM
Wasn't that the WinCE idea, just executed to the point of innovation lethargy?