UK smacks Apple for another misleading iPhone commercial

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Tor Slettnes @ Nov 26th 2008 2:16PM

I beg to differ. In this ad they are specifically showcasing the speed of the "iPhone 3G", letting the viewer believe that they show the performance in "real time". There are many ways to do this in a more honest way - a minor one would be to quickly change scene between each operation..

Also the expectation of "truth in advertising" is quite a bit higher in EU/Europe than in the US. You can certainly see from other aspects of this ad (the basic introduction to what "3G" means) that this is an ad that was primarily targeting the US market, simply changing the accent of the person speaking for the UK.

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