T-Mobile USA launches web2go content stack and plans, sounds more like web'n'walk than ever

by Chris Ziegler posted Nov 20th 2008 at 2:44PM

In the UK, T-Mobile-speak for web content on your phone is "web'n'walk." Historically, the branding hasn't been used in the US -- but they are getting closer now with the launch of "web2go." The new Web browsing experience (T-Mobile's language, not ours) incorporates an all-new content stack that features a customizable home page and access to a My Downloads feature that'll allow certain apps and media to be moved between phones when you upgrade (frickin' finally). T-Mobile's also using the opportunity to launch new unlimited data bundles that include data and messaging in a single package. The whole shebang dovetails nicely with T-Mobile's recent olive branch to developers to help them get apps on the deck, and since web2go's available on just about every phone the carrier sells, mom-and-pop software shops suddenly have a nice, beefy audience to peddle their wares.