Nokia still atop global market share chart after Q3 2008

by Darren Murph, posted Nov 3rd 2008 at 7:40AM

Nokia's market share may have slipped ever-so-slightly after a rough Q3, but that's not to say the current champ has been knocked from its throne -- far from it, actually. According to fresh numbers compiled by research firm IDC, Nokia's global market share after Q3 was 39.4%, while Samsung notched the silver with 17.3% and Sony Ericsson the bronze with 8.6%. Trailing the top trio was Motorola and LG with 8.5% and 7.7%, respectively. Each of the five still saw net gains when compared to Q3 2007 save for SE and Moto, which saw their market share slip 0.8% and 31.7%, respectively. Man, a 31.7% slide in twelve months -- is something wrong at Motorola's handset division, or have we just been living under a gigantic boulder for the last calender year?

Filed under: Handsets, LG, Motorola, Nokia, Samsung, Sony Ericsson, Studies

Tags: business, data, IDC, industry, market share, MarketShare, motorola, nokia, research, samsung, shipments, sony ericsson, SonyEricsson, survey

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Reader Comments (Page 1 of 1)

Neutral

Zane @ Nov 3rd 2008 8:27AM

Are we talking in absolute percentage numbers here? There's no way Moto's share could have slipped by 31.7% over the past year. Their market share has always been below 20% overall.

Unless, of course, you meant a reduction of 31.7% from their original share which works out to 12.44% in Q3 '07.

Highly Ranked

Renegade Fanboy @ Nov 3rd 2008 9:48AM

I think it's also quite impressive that in one years time Apple managed to grab 2% of the overall market, even if the gate was left open by Moto and Windows Mobile stumbles.

In 2 years time they could become one of the top five - and then it will be just a matter of strategy if they break the "one software platform" philosophy to become bigger or remain a niche player.

Nokia on the other hand spent all of their 2008 on reshuffling the cards, building infrastructure and moving into software. In my opinion 2009 will see a strong boost from the Ovi services, Comes with Music and maybe a 2H N-series touchscreen - not forgetting the Qt acquisition, which will speed up moving towards a similar "one software platform" approach as Apple.