Guts of BlackBerry Bold found to cost $170
Not that it really matters to consumers one way or another -- after all, if you want a Bold, you'll pay the asking price -- but recent analysis by research firm iSuppli has found that parts and materials used to make the device "cost $158.16, and that assembly and testing add another $11.25, for a total cost of $169.41." Just for comparison, the Curve costs a cool $103 to build, and assuming RIM can sell the Bold to carriers at around $350, it'll net a gross margin of around 45% before R&D costs, software, marketing, shipping and freebies given to obscenely wealthy celebs are taken into account. The report (er, the part about the nice margins) should come as welcome news to shareholders, who have recently been worried that the current economic situation may keep individuals from snatching up new 'Berrys at a breakneck pace. Now, if only RIM / AT&T would let the thing get through testing, we'd be all set to contribute to those margins here in the US. Ahem.















Reader Comments (Page 1 of 1)
Dylan @ Oct 17th 2008 1:12AM
Wow that is a really low percentage when you factor in R&D, marketing and such. RIM needs some better suppliers or they'd be in the toilet if the US market wasn't the crap it is right now.
carcomptoy @ Oct 17th 2008 3:53AM
That's what I thought, but then you have to remember that costs go down as time goes by. Like I highly doubt the Curve only cost $103 to build when it first came out, but look where it is now.
David @ Oct 17th 2008 9:27AM
Interesting; for comparison the iPhone 3G costs $175 to build (2.5G was $226).
http://www.appleinsider.com/articles/08/07/15/iphone_3gs_final_build_price_just_174_33.html