RIM shows employees that rich people use BlackBerrys, as if they care

by Darren Murph posted Oct 15th 2008 at 5:55PM

Oh yeah, we know a certain dutiful crew in the R&D labs at RIM are toiling away on the BlackBerrys that we'll be swooning over in the years to come, but what winner took the time (and what champion instructed him / her?) to conjure up this PowerPoint slide? Reportedly, this here slide was used within the company to show just how awesome its handsets are, because clearly, if six rich people accept free phones well before the street date from you, that equates to stellar quality and usability. Oh, and just remember RIM -- we'll bet Motorola used to brag about all the superstars with RAZRs, too. See how far that got 'em?

Filed under: Culture, Handsets, RIM, Misc

Tags: ad, ads, advertising, BlackBerry, celeb, celebrities, celebrity, marketing, promotional, RIM

Reader Comments (Page 1 of 1)

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Dakota @ Oct 15th 2008 10:02PM

... John Meyer here?

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Jerry Marcus @ Oct 15th 2008 7:43PM

Does tell their employees that the rich get thier blackberries for free and proably the service as well. I think at all of those award shows they get free gift bags loaded with alot of free stuff.I dont give a shit what the rih use. I give notice to what real people use like the BOY GENIUS and other Bloggers,.

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mgtreo @ Oct 15th 2008 7:27PM

Yeah, I'd use something too if it were given to me for free. If I were famous and given, lets say......a state of the art toilet, gratis....I'd gladly pose for pictures to promote the item while clearing my bowels.

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David @ Oct 15th 2008 7:31PM

Umm... It got Moto THIS far: http://www.engadget.com/2008/10/08/latest-npd-data-shows-razr-v3-still-top-selling-handset-in-ameri/

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Graffitimonkie @ Oct 15th 2008 7:52PM

I would think that the Blackberry is the first product on the market that regular people would buy anyway even if their famous celebrity stars didn't endorse it. But every little bit of publicity definitely helps.

Frankly I bought my first Blackberry because I wanted a phone to browse online during breaks in my school schedule it didn't matter that the Blackberry at the time was an exclusive business phone but the Pearl blended form and function for me, now I have a Curve and like I said I'd get another Blackberry any day even if my favorite rapper or actor doesn't own one.

http://www.tranharry.com/

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Nippero @ Oct 15th 2008 8:13PM

Is it just me or does that not look like phelps..

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Donald @ Oct 15th 2008 8:15PM

Doesn't every company do these sort of slides?

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Joe @ Mar 16th 2009 6:13PM

I'm sure corporate users and politicians will really care that they share the same device as Lindsay Lohan.

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narmak5000 @ Oct 16th 2008 3:19PM

the blackberry bold is rumored to have a Firecrotch color dropping in time to promote Lohan's next film

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Shadow08 @ Oct 15th 2008 10:25PM

What's wrong with a company touting its success? Apple does it all the time with how many Macs and iPods they are selling.

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Mark @ Oct 15th 2008 10:12PM

I worked as a coop student at RIM. They have a team who handles giving away devices to various celebrities, television shows etc where it makes sense. They probably made the document. I'd be surprised if they were distributing this around though...more likely its just sitting in a shared folder somewhere and someone grabbed it.

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