IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere

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Technical Markus @ Oct 22nd 2008 9:23AM

Hmmmm, not in itself a grounds for getting the tin foil hat on (although it still sounds a little... what's the word... surveillancey), but I'd be willing to bet any money it gets co-opted by the UK goverment, to use with their register on mobile phone owners.

Here, this explains it more eloqyently than I've managed so far:

http://www.mobileshop.com/blog/editorial-opinions/the-erosion-of-freedom-government-to-decide-who-is-allowed-mobile-phones/

Mark my words!

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