Visa gunning for your phone, announces Nokia and Android plans
Neither mobile banking apps nor mobile payment technologies are anything new, but the depth of Visa's newfound commitment to anything and everything mobile here is pretty unique. The company has announced a slew of initiatives to make it as frighteningly easy as possible for cardholders to do cool things with their accounts right from their phones starting with the launch of the Nokia 6212 Classic next month, which will serve up NFC-based contactless payments, cardholder-to-cardholder transfers, and realtime account alerts (subject to issuing bank availability). Meanwhile, they've wasted no time jumping on the Android bandwagon, revealing that they've hooked up with Chase to offer an Android app that delivers notifications, merchant "offers," and a location-based search of nearby retailers that accept Visa cards (which is pretty much all of them in our experience). If the Chase trial pans out, Visa plans to shop the Android app around to other issuing banks. Finally, there's also a new web-based mobile money transfer pilot going down that's scheduled to kick off around the end of the year involving several banks and "as many as" 6,000 cardholders; what are the odds that those 6,000 are going to be transferring much money among each other, though?[Via CNET]
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Reader Comments (Page 1 of 1)
ryanol @ Sep 26th 2008 10:34AM
This is smart by VISA...by getting ahead of the storm they can assert their dominance....really they had no other options.
With Android and iphone penetration the time of PPC offering true end-to-end management of the buying cycle is drawing near. I see a time in the very near future where PPC ads actually are tied to your physical location. IE you search for ice cream and google adwords pop up for I would see it looking something like this on your gphone:
31 Flavors Ice Cream Store
Stop in for a refreshing ice cream cone and
beat the summer heat!
www.31flavors-dot-com
1.2 miles away
get directions