Sony Ericsson goes viral with Xperia X1 marketing

by Joshua Topolsky posted Sep 11th 2008 at 10:31AM

Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of "Johneeeeeeeeeee... X!" Hit the read link for the full clip, and check out another video after the break which helps to unravel the mystery.

[Via Pocket-lint]

Filed under: Culture, Handsets, Sony Ericsson, Windows Mobile

Tags: johnny x, JohnnyX, marketing, sony ericsson, SonyEricsson, video, viral, viral marketing, viral video, ViralMarketing, ViralVideo, who is johnny x, WhoIsJohnnyX, x1, xperia, xperia x1, XperiaX1

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the_r @ Sep 11th 2008 4:14PM

Right now, I'm more interested in HTC Touch HD Specs. I used to root for X1, and even decided that I'll buy one, when it comes out, but then I realised, that hardware keyboard is useless (for me at least) since it doesn's speed up typing significantly, and it increases weight and dimensions A LOT. So as I wrote, in my opinion - no go. Also, I know that there's not much footage on panel interface, but I don't think it's going to be anything practical. Fun? Nice? Maybe, but TouchFLO 3D is miles ahead in terms of usability. At least to the point when SE releases Panel SDK.

Neutral