Rogers' regular sized BlackBerry Bold gets priced: $399.99 on a 3-year contract

by Darren Murph, posted Aug 16th 2008 at 7:52PM

Though the pricing is a bit (and we emphasize "bit") easier to swallow than the $600 Movistar is charging in Chile, it's not even close to free. Rogers will soon be offering up a palm-sized version of its gigantic BlackBerry Bold (which will hopefully swap those informational cards with cell radios and such) for a staggering $399.99 on a 3-year contract. Who knew highway robbery was legal, anyway?

Filed under: Handsets, RIM, Rogers Wireless

Tags: blackberry, bold, canada, price, pricing, rim, rogers

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Reader Comments (Page 1 of 1)

Highly Ranked

WhiteyxPimp @ Aug 16th 2008 9:26PM

They should feel shame in making people sign 3-year contracts.

Neutral

Riley Freeman @ Aug 16th 2008 9:29PM

that price is ridiculous. its not worth that. there goes rim overcharging again for their phones

Neutral

I-phone Is I-sexaayy @ Aug 16th 2008 10:20PM

wow blackberry just signed their death warrent.

nobody is going to buy a lesser phone for twice the money.

fail

Low Ranked

I-phone Is I-sexaayy @ Aug 16th 2008 10:20PM

wow blackberry just signed their death warrent.

nobody is going to buy a lesser phone for twice the money.

fail

Neutral

grull27 @ Aug 17th 2008 12:16AM

No, your double post fails. lol

Highest Ranked

RC @ Aug 17th 2008 2:13AM

The carriers and resellers name the price, Blackberry just gives them a MSRP.

Highly Ranked

frank @ Aug 16th 2008 10:42PM

I suddenly feel some actual compassion for all the canucks cryin about their wireless options. Mother of god, 3 years and 400 bucks... Wow.

Neutral

RC @ Aug 17th 2008 1:28AM

Rogers must be making an enormous profit off that. The up front price to cover the subsidy on a 3 year contract should be WAY lower. AT&T lets you upgrade every 18 months, I can't imagine waiting twice as long at 36 :(

Neutral

D @ Aug 17th 2008 9:40AM

$399 is pretty steep, but is still a very large market of people who will not make the jump to iPhone and are willing to pay ~400 to get this thing. It's all about the market folks. I think a lot of people forget Rogers is a business not a charity. If you were a business and could sell the Bold @ $400, and your customers were willing to pay to have such a device, why would you not? Of course, if sales are low, they've obviously not priced it accordingly, and prices will be slashed. End of story.

You can upgrade on Rogers every 12 months, which if I do my math correctly, allows you to get a new phone sooner than on AT&T. I personally get a new one every year, and the thought of actually having to wait 18 months for a new subsidized phone makes me ill. =)

Highly Ranked

Adam Collings @ Aug 17th 2008 12:12PM

It's free on Orange here in the UK.

http://shop.orange.co.uk/shop/show/handset/blackberry_bold/detail/pay_monthly

Neutral

Adam Collings @ Aug 17th 2008 12:15PM

It's free on Orange here in the UK.

http://shop.orange.co.uk/shop/show/handset/blackberry_bold/detail/pay_monthly

Neutral

pete @ Aug 17th 2008 12:35PM

It's all about competition. Rogers doesn't have much competition in Canada. I bet if they are in UK, Japan, or Korea where competition is cutthroat among carriers, they wouldn't survive more than 6 months with their mediocre service, ridiculously high charge, and lousy customer service.

My name is Peter, I have been ripped off by Rogers for 6 years.

Neutral