Latest Bond to feature Titanium Sony Ericsson C902 -- Q would have done better

by Thomas Ricker posted Aug 4th 2008 at 4:55AM

It's Bond time again and that means the inevitable glut of merchandising tie-ins. First out of the gate is a limited edition Titanium silver Sony Ericsson C902 Cyber-shot which does the honor of promoting the release of the latest 007 exploit dubbed Quantum of Solace. Besides the color, 007-themed wallpapers, screen savers, and "spy-style" game demo, the C902 slider that actor Daniel Craig will sport during the November theatrical launch is just like the C902 launched way back in February. Oddly enough, no pictures of the new 007 model were provided by Sony Ericsson in the announcement. Fitting though, given Q's disquieting absence from the film we weren't expecting much. SE could certainly learn a thing or two from Nokia about effective product placement.

Filed under: Handsets, Sony Ericsson

Tags: 007, c902, james bond, JamesBond, quantum of solace, QuantumOfSolace, sony ericsson, SonyEricsson

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Ben Grimsbo @ Aug 4th 2008 10:17AM

This better not turn out to be another 3 hour sony ad.

Neutral

Harry @ Aug 4th 2008 1:43PM

I take it you're referring to Casino Royale, which had a hilarious number of SE phones featured in it. I was genuinely laughing by the end with each new one that would pop up.

Still, it was a *great* movie and I'm really looking forward to this one too.