AT&T lands exclusive Olympics channel for Mobile TV
by Chris Ziegler 
posted Jul 18th 2008 at 3:24AM
We wouldn't say they're necessarily crying foul, but Verizon is quick to point out that AT&T used its clout as an Olympic sponsor to secure an exclusive on an Olympic coverage channel for its MediaFLO-based mobile TV network. It's a big deal for Verizon simply because it and AT&T are the only two US carriers to offer such a feature at this point -- but there's probably no use crying over spilled milk, and sure enough, Verizon's busy setting up a video series on its VCAST content deck that'll offer highlights of the Olympic action out of Beijing. AT&T, meanwhile, picks up an exclusive through NBC Olympics 2Go -- so we hope you Vu and Access owners are medley swimming fans.
Filed under: Multimedia, ATT
Reader Comments (Page 1 of 1)
carlo2 @ Jul 18th 2008 9:40AM
That is just DUMB. Exactly how many people own the Vu who are in the one or two markets where ATT mobile tv is available? About five? Six? They should have figured out a way to lease it out to Verizon to at least make some money off of it and then there'd at least be some point to it. And now that everyone's gone out and bought the device which shall not be named... Nobody wants the Vu.
Jeff @ Jul 18th 2008 12:30PM
Try 50-60 markets.
And more than you think.
C @ Jul 18th 2008 2:55PM
Actually I have a Vu because I wanted the mobile TV option.
B @ Jul 18th 2008 10:23AM
I waited forever for someone to come out with a decent browser..something that could compete with iphone's safari. Too little, too late.