Motorola wants to welcome you to the "We Generation"
Great news -- one of Motorola's ad agencies, Ogilvy London, has deduced the answer to Moto's product woes. Turns out the problem was that although everyone seems to know the infamous "HELLOMOTO" tag line, no one really knows what it means, so they're tacking a new one on: "We Generation." The new phrase is apparently designed to emphasize the social capabilities of the company's handsets (you know, like calling and talking to people, for example) and will hit virtually every ad medium starting this week. The agency's verbiage leads us to believe that ye olde HELLOMOTO isn't quite off to the cemetery yet -- and if the RAZR's ungodly lifespan is any indication, it won't be going anywhere any time soon.[Via IntoMobile]
Filed under: Motorola
Reader Comments (Page 1 of 1)
udub @ Jul 14th 2008 3:57PM
Unfortunately, it won't change anything until they create some truly, truly worthwhile devices.
Riley Freeman @ Jul 14th 2008 4:28PM
moto needs to focus on the smartphone market. touchscreens are in and they havent done anything. and the blaze doesnt count. touchscreen Q. lets get on that moto
Mr Maze @ Jul 15th 2008 4:55PM
Forget a touchscreen Q. I want a touchscreen StarTac!
BoB @ Jul 14th 2008 4:52PM
Motorola has had its place in the phone market and made a large impact. I just thinks its time to change to let go!!! Roll over Moto the new "Tagline" should be
ByeByeMoto!!!!!!
Fernando @ Aug 16th 2008 1:35AM
hellomoto.com now just plainly redirects to motorola.com
well I hated hellomoto.com colors (like http://www.motorola.com/consumer/v/index.jsp?vgnextoid=38b5f7c0c1a0b010VgnVCM1000008206b00aRCRD&ps=y&pg=PG_TYP_00002&show=globalSupport&productID=03d35a7be49c9010VgnVCM1000008206b00aRCRD ), I always prefered motoinfo http://www.motorola.com/motoinfo/product/details.jsp?globalObjectId=35
I know it's too much to ask for website consistency for a company that's going bad, but, it sure would be nice to have all in one place, http://europe.nokia.com/products style
Fernando @ Aug 16th 2008 1:35AM
and yes, I know I'm commenting on a month old post