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AT&T gets sentimental, revisits one-iPhone-per-customer days


As stock dwindles ahead of the all-but-certain 3G model launch, AT&T's now going back to a policy first instituted in the early days of the iPhone's market availability: one per customer. Both AT&T and Apple stores have instituted various iPhone purchase limits ever since the June '07 launch, but historically, it's been presumed to be a measure designed to clamp down on unlocked resales; nowadays, though, we can say with some confidence that it's because they're just aren't many more to go around. Furthermore, AT&T is no longer accepting cash or checks for that one iPhone you're allowed to buy, so don't go swaggering into your local store with a thick-ass roll of Lincolns, alright?

Update: The limit's already back up to 3, so feel free to stock up!

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