AT&T in fact does a better job of ATTRACTING retail-postpaid customers...it's just the problem of KEEPING THEM.
AT&T grossed a record 5 million new customers in the first quarter...that's a record for ALL carriers, not just AT&T. But since their overall churn remained flat at 1.7%, they netted much fewer customers than Verizon.
For every tenth of a percentage point that AT&T lowers their churn, they'll retain and in turn improve their net adds by approximately 200,000 customers. This is where they need to put their focus on; retention. They're ahead of the game with everything else.
Reader Comments (Page 1 of 1)
Josh @ May 1st 2008 12:16AM
AT&T in fact does a better job of ATTRACTING retail-postpaid customers...it's just the problem of KEEPING THEM.
AT&T grossed a record 5 million new customers in the first quarter...that's a record for ALL carriers, not just AT&T. But since their overall churn remained flat at 1.7%, they netted much fewer customers than Verizon.
For every tenth of a percentage point that AT&T lowers their churn, they'll retain and in turn improve their net adds by approximately 200,000 customers. This is where they need to put their focus on; retention. They're ahead of the game with everything else.