http://www.engadgetmobile.com/2008/04/29/blyk-reaches-100-000-subscriber-mark-in-britain-dons-party-hats/ Engadget Mobile Comments for http://www.engadgetmobile.com/media/feedlogo.gif http://www.engadgetmobile.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgetmobile.com/2008/04/29/blyk-reaches-100-000-subscriber-mark-in-britain-dons-party-hats/http://www.engadgetmobile.com/2008/04/29/blyk-reaches-100-000-subscriber-mark-in-britain-dons-party-hats/Apr 29th 2008 5:16PMhttp://www.engadgetmobile.com/2008/04/29/blyk-reaches-100-000-subscriber-mark-in-britain-dons-party-hats/http://www.engadgetmobile.com/2008/04/29/blyk-reaches-100-000-subscriber-mark-in-britain-dons-party-hats/
Plus, if the ASA and Ofcom get together and decide that advertising to minors via MMS is as bad as advertising during TV aimed at minors, then they have lost a quarter of their target audience in one fell swoop!

They should have opened this out further. Some of us in our 30s have money to spend too!]]>Apr 30th 2008 5:59AMhttp://www.engadgetmobile.com/2008/04/29/blyk-reaches-100-000-subscriber-mark-in-britain-dons-party-hats/http://www.engadgetmobile.com/2008/04/29/blyk-reaches-100-000-subscriber-mark-in-britain-dons-party-hats/
its much more costlyfor a brand trying to convert older consumers to try out new products, than getting youths to try out new products and brands.

16-24 is also notoriously difficult to target.]]>May 7th 2008 8:19AM