Sprint acknowledges that crack is good, or Instinct is bad

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PineRoot @ Apr 23rd 2008 12:49AM

Not an odd quote at all, of course it depends who you are making the ad available to. I find it humorous and entertaining, will the Instinct actually sell like hot cakes with crack...who knows; that a tall order to fill. It is my understanding that a lot of thought goes into where, when, why and how an ad is placed and made available to the public (this is becoming more and more insignificant with the Internet; shows how old the Sprint Marketing Team is no?), and there is a reason that they chose that specific quote, my guess is that they thought it got the message across and it was catchy making you think about it long after you have finished reading it. Plus, how many people that read Wired are actually going to be insulted by this ad? If the percentage that gets insulted causes minimal damage for a better output then it was well worth it in the eyes of the marketing team.

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