NTT DoCoMo revamps logo, our entire belief system crumbles
Filed under: NTT DoCoMo
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Reader Comments (Page 1 of 1)
v @ Apr 18th 2008 10:46AM
"unlimited potential.....in your pants" would have been a better slogan.....
oakie @ Apr 18th 2008 11:16AM
i liked the old logo better. not to mention, i liked their service, devices, and pricing better than anything the US carriers have to offer.
NetworkTen @ Apr 18th 2008 12:01PM
Overall, I prefer the previous logo.
What I like about this logo:
- the RED COLOR reminds me of the Japanese Flag
-I like the lowercase letters ( i.e. a t & t )
What I do not like about this logo:
- the inclusion of the Capital Letters : NTT ( all lowercase would have been more edgy)
Jamar @ Apr 19th 2008 10:08PM
Who doesn't? And thanks to the little SIM-sized wonder called the HyperSIM you can use a DoCoMo (oh, sorry, docomo) phone in the States, solving part of that equation.
shinbunboi @ Apr 18th 2008 11:58AM
its just been one steady decline for DoCoMo...
i thought them slippin below 50% of the domestic (Japanese) market was near the bottom, but with a logo like this, its bound to get worse...energy they say? i think most would agree the old logo had "energy and dynamism" pegged, now this????
let's see, Softbank hires Brad Pitt and Cameron Diaz and a fluffy white dog, then they proceed to intro some utterly sick phones and continue to do so, and a carrier that was formerly a disgrace is straight hawkin DoCoMo (and to a lesser extent AU's) market share... DoCoMo's response, lets rework our logo...priceless.
MMGuru @ Apr 18th 2008 7:22PM
You're absolutely right - this smacks of management worry about the hammering they're taking competitively and coming up with a solution - a new logo! Yeah. Anyhow, we better start writing them "docomo" now not "DoCoMo" to match their new corporate image.
Jamar @ Apr 19th 2008 10:10PM
And if they reach rock bottom in Japan there's always the US which makes docomo look god-like in comparison.
John Krukoff @ Apr 18th 2008 4:14PM
Gee, I wonder how much they had to pay to use the conoco font?
http://images.google.com/images?hl=en&q=conoco&gbv=2
slamEVIL @ Apr 18th 2008 7:13PM
$29.00
http://www.myfonts.com/fonts/otto-maurer/ipoint/star/opentype-ps/391840/
youngcalihottie @ Apr 18th 2008 8:27PM
lol. love the question. love the answer.
i knew that font looked familiar.
anyway, the old logo is way better. this one bites. way too plain. and the NTT is really mis-matching
slamEVIL @ Apr 18th 2008 7:19PM
their last logo was all over the place, this one is much better. red in logos usually signifies strength. so with that knowledge plus the other drastic changes in the identity, i wouldn't be surprised to hear some really big announcements coming from them soon. restructuring maybe?
Jamar @ Apr 19th 2008 3:41AM
How about some international expansion? America's wireless industry needs a kick-start because it's stuck in the stone age right now.
shinbunboi @ Apr 20th 2008 1:58AM
http://www.japantoday.com/category/technology/view/docomo-unveils-new-corporate-brand
jus like sprucing things up with the red DoCoMo 2.0 campaign did no good, this logo change is gonna blow, callin it now...garish red signs glowing in front of every store...
Been with DoCoMo for for a bit now...this is gross...meanwhile Softbank stays icy cool with the while silver theme, Cameron Diaz, Brad Pitt and the dogs...
ya, someone's asleep at the wheel at DoCoMo, oh and instead of selectin D for Drive, the clown is in R to boot...
AlphaTeam @ Apr 20th 2008 2:15PM
Yay! America is behind even more!
rick @ Apr 21st 2008 2:10AM
this looks strangely like the new Quark & Kodak logo fonts...
Chris @ Apr 22nd 2008 1:43AM
No, no, nooooooooo! (Weeps into his coffee)
Chris @ Apr 22nd 2008 10:27PM
Oh, and that slogan means 'Holding tomorrow in the palm of your hand', not 'unlimited potential'. Who translated that?
Chris Ziegler @ Apr 22nd 2008 10:29PM
What do you mean, who translated it? It wasn't translated, it's straight out of NTT DoCoMo's English language press release. Click the Read link to see it.
Chris
Chris @ Apr 23rd 2008 3:17AM
Oh, well didn't read that (red face). However, I translated the original Japanese slogan. I was unaware they created an entirely different version in English. How odd. I prefer the Japanese version.