NTT DoCoMo revamps logo, our entire belief system crumbles

by Chris Ziegler posted Apr 18th 2008 at 10:16AM

Our mommies always used to tell us that in life, there are only three sure things: death, taxes, and NTT DoCoMo's stylish logo. Well, how very, very wrong our mommies were! Japan's megacarrier officially unveiled its new look today, which will go into use beginning July 1 alongside its catchy new slogan, "Unlimited Potential, in Your Hand." We're told that the red in the logo signifies the company's "energy and dynamism" -- which we're pretty sure is their way of saying "our phones still make yours look like neanderthalic tools hewn from rock." So, thoughts on the makeover, everyone?

Filed under: NTT DoCoMo

Tags: japan, logo, ntt docomo, NttDocomo

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Highest Ranked

v @ Apr 18th 2008 10:46AM

"unlimited potential.....in your pants" would have been a better slogan.....

Neutral

oakie @ Apr 18th 2008 11:16AM

i liked the old logo better. not to mention, i liked their service, devices, and pricing better than anything the US carriers have to offer.

Neutral

NetworkTen @ Apr 18th 2008 12:01PM

Overall, I prefer the previous logo.

What I like about this logo:
- the RED COLOR reminds me of the Japanese Flag
-I like the lowercase letters ( i.e. a t & t )

What I do not like about this logo:
- the inclusion of the Capital Letters : NTT ( all lowercase would have been more edgy)

Neutral

Jamar @ Apr 19th 2008 10:08PM

Who doesn't? And thanks to the little SIM-sized wonder called the HyperSIM you can use a DoCoMo (oh, sorry, docomo) phone in the States, solving part of that equation.

Highly Ranked

shinbunboi @ Apr 18th 2008 11:58AM

its just been one steady decline for DoCoMo...
i thought them slippin below 50% of the domestic (Japanese) market was near the bottom, but with a logo like this, its bound to get worse...energy they say? i think most would agree the old logo had "energy and dynamism" pegged, now this????
let's see, Softbank hires Brad Pitt and Cameron Diaz and a fluffy white dog, then they proceed to intro some utterly sick phones and continue to do so, and a carrier that was formerly a disgrace is straight hawkin DoCoMo (and to a lesser extent AU's) market share... DoCoMo's response, lets rework our logo...priceless.

Neutral

MMGuru @ Apr 18th 2008 7:22PM

You're absolutely right - this smacks of management worry about the hammering they're taking competitively and coming up with a solution - a new logo! Yeah. Anyhow, we better start writing them "docomo" now not "DoCoMo" to match their new corporate image.

Neutral

Jamar @ Apr 19th 2008 10:10PM

And if they reach rock bottom in Japan there's always the US which makes docomo look god-like in comparison.

Neutral

John Krukoff @ Apr 18th 2008 4:14PM

Gee, I wonder how much they had to pay to use the conoco font?

http://images.google.com/images?hl=en&q=conoco&gbv=2

Neutral

slamEVIL @ Apr 18th 2008 7:13PM

$29.00
http://www.myfonts.com/fonts/otto-maurer/ipoint/star/opentype-ps/391840/

Neutral

youngcalihottie @ Apr 18th 2008 8:27PM

lol. love the question. love the answer.

i knew that font looked familiar.

anyway, the old logo is way better. this one bites. way too plain. and the NTT is really mis-matching

Neutral

slamEVIL @ Apr 18th 2008 7:19PM

their last logo was all over the place, this one is much better. red in logos usually signifies strength. so with that knowledge plus the other drastic changes in the identity, i wouldn't be surprised to hear some really big announcements coming from them soon. restructuring maybe?

Neutral

Jamar @ Apr 19th 2008 3:41AM

How about some international expansion? America's wireless industry needs a kick-start because it's stuck in the stone age right now.

Neutral

shinbunboi @ Apr 20th 2008 1:58AM

http://www.japantoday.com/category/technology/view/docomo-unveils-new-corporate-brand

jus like sprucing things up with the red DoCoMo 2.0 campaign did no good, this logo change is gonna blow, callin it now...garish red signs glowing in front of every store...

Been with DoCoMo for for a bit now...this is gross...meanwhile Softbank stays icy cool with the while silver theme, Cameron Diaz, Brad Pitt and the dogs...

ya, someone's asleep at the wheel at DoCoMo, oh and instead of selectin D for Drive, the clown is in R to boot...

Neutral