Blackberries are generally targeted towards upper-middle-class and upper-class professionals, who aren't really feeling the effect of the recession too much (based on personal experience)
based on my sales experience over the last year and a half, i have more teens buying blackberry's than business people...this despite the fact that we have handsets like the iPhone available in my store
Really? I have a Curve and I'm 17, but I always figured I was in the tech-loving minority... out of the 100 or 200 people at my school I'm pretty sure I'm one of two people with a smartphone, and the other guy has an iPhone.
Maybe most of the corporate devices are purchased through a different channel?
we get a lot of small business' purchasing directly from the store, i would say you would totally be shocked if you walked into the 2 high school's in my town or around the college campus....teens want the full keyboard to text on these days and blackberry's are a lot more user friendly than winmo devices are. that's the market that RIM is winning over that is allowing them to make so much profit
That doesn't account for all the enterprise/government purchases, who almost certainly have their own retail channels.
Everyone I know who likes QWERTY besides me has an enV or a Sidekick, except for two people, one of whom has a Pearl and another who actually needs a smartphone. YMMV apparently.
Reader Comments (Page 1 of 1)
Ethan @ Apr 7th 2008 5:23PM
Blackberries are generally targeted towards upper-middle-class and upper-class professionals, who aren't really feeling the effect of the recession too much (based on personal experience)
Will @ Apr 7th 2008 9:27PM
based on my sales experience over the last year and a half, i have more teens buying blackberry's than business people...this despite the fact that we have handsets like the iPhone available in my store
Ethan @ Apr 7th 2008 10:36PM
Really? I have a Curve and I'm 17, but I always figured I was in the tech-loving minority... out of the 100 or 200 people at my school I'm pretty sure I'm one of two people with a smartphone, and the other guy has an iPhone.
Maybe most of the corporate devices are purchased through a different channel?
Will @ Apr 7th 2008 10:55PM
we get a lot of small business' purchasing directly from the store, i would say you would totally be shocked if you walked into the 2 high school's in my town or around the college campus....teens want the full keyboard to text on these days and blackberry's are a lot more user friendly than winmo devices are. that's the market that RIM is winning over that is allowing them to make so much profit
Ethan @ Apr 7th 2008 11:41PM
That doesn't account for all the enterprise/government purchases, who almost certainly have their own retail channels.
Everyone I know who likes QWERTY besides me has an enV or a Sidekick, except for two people, one of whom has a Pearl and another who actually needs a smartphone. YMMV apparently.