MediaFLO staffing up, probably still not turning a profit

by Chris Ziegler, posted Mar 25th 2008 at 12:17PM

We think MediaFLO's footprint, carrier buy-in, and device support are all still too puny for the Qualcomm division to be in the black, but you know how they say you should feed a cold? Yeah, it looks like MediaFLO's taking the approach to its little situation, spending its way to success. The new hires are all the way up at the Senior Vice President level, bringing in industry experience from ABC and Viewsonic for the programming / advertising and sales / marketing roles, respectively. Hopefully the new headcount dovetails nicely with the impending AT&T launch, because, you know, if there's one thing you need to wring some success out of a media service with a monthly fee attached, it's content.

[Via mocoNews]

Filed under: Multimedia

Tags: mediaflo, mobile tv, MobileTv, qualcomm

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Reader Comments (Page 1 of 1)

Neutral

EricRush @ Mar 25th 2008 2:28PM

Phase 1 - Underpants!

Neutral

Gordon @ Mar 27th 2008 7:53AM

Thanks Mr. 4 days ago.

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