Padded lampposts in London not really being tested

by Darren Murph posted Mar 17th 2008 at 1:36PM

We had a sneaking suspicion that the world hadn't really come to strapping pads around lampposts in order to keep walking texters safe, and sure enough, the whole shebang was more of a stunt and less of a bona fide trial. Reportedly, only a few pads were put in place and photographed for around 36 hours -- afterwards, the PR firm responsible for putting them up simply took them back down. It seems as if the scheme was meant to "test out [the idea] and gauge people's opinions," according to a 118 118 spokesman, and safe to say it certainly accomplished that.

[Via textually]

Filed under: Misc

Tags: Culture, lamp posts, LampPosts, london, mobile, padded lampposts, padding, pr stunt, PrStunt, text messaging, texting, TextMessaging

Reader Comments (Page 1 of 1)

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slamEVIL @ Mar 17th 2008 2:00PM

man you are slow on this one engadget. it was on g4tv (the loop segment on attack of the show) the same day of the initial post that it was fake.
*i even posted that in the comments*

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