Virgin Mobile turns Spitzer scandal into marketing gold
Poor, poor client number 9, Eliot Spitzer. Having suffered a humiliating week in the US press, corporate Canada is now taking its shot at the disgraced New York governor. That's the actual print ad which Virgin Mobile will run in Toronto newspapers this week with the following subtext:
"At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."
Let's just see if Spitzer swallows the jab, or comes out fighting this unauthorized use of his image. Full text blow-up after the break.
"At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."
Let's just see if Spitzer swallows the jab, or comes out fighting this unauthorized use of his image. Full text blow-up after the break.
[Via Textually]
Filed under: Virgin Mobile
Reader Comments (Page 1 of 1)
JP @ Mar 14th 2008 8:42AM
Are you sure it was Spitzer who was swallowing? (sorry)
Robert @ Mar 14th 2008 8:50PM
The word on the street is that it was #9 who did the swallowing, LOL. Sex and politics, what a marriage!!.
MBN @ Mar 14th 2008 11:10AM
Now THAT'S marketing!
Sam K @ Mar 14th 2008 8:57PM
I dunno whether to laugh or to cry.... sad but funny at the same time