Motorola's Chief Marketing Officer takes a hike
Could this finally spell the end for Motorola's well-worn FOUR LETR marketing campaign? Hard to say -- Chief Marketing Officer Casey Keller didn't invent it to begin with -- but for what it's worth, he's gone. It seems Keller left under the cover of night last Friday, while Motorola put off announcing his departure until Thursday of this week; whether that's an indication that he left of his own volition or was shown the door, we don't really know. Interestingly, the company says that it won't be replacing him, instead moving his responsibilities down to his underlings in the B2B and mobile divisions. Knowing what we know of executive compensation packages, that's got to save a buck or two.
Filed under: Motorola
Reader Comments (Page 1 of 1)
Rich @ Mar 7th 2008 8:22AM
Casey Keller? The goalkeeper?
Xultar @ Mar 7th 2008 8:31AM
As well he should, especially when marketing consisted of colour variations only.
So long punk.
Josh78 @ Mar 7th 2008 11:43AM
Must be the goalkeeper, haven't seem him on the field lately!
But seriously, isn't KC the person credited also for the latest razr, the V8 and V9 in which he went 'all in' in a techie way? I was impressed by the latest Razr and to see him gone, it might jeopardize future razr releases. Hope I'm wrong!
sr @ Mar 7th 2008 9:49PM
How many RAZRs do you need?