iPhone takes on semi, lives to tell the tale

by Nilay Patel posted Feb 2nd 2008 at 2:36AM

We though we'd seen it all when it came to creative device destruction -- iPod with a bullet: check, exploding laptops: check, everything in a blender: double check -- but we've never seen anything spend over an hour on the highway and survive. Yet that's exactly what Mike Beauchamp's iPhone did after he left it on his trunk and drove off from a gas station -- and the kicker is that just as he was about to run out and grab it, he watched it get run over by a semi truck. Shockingly, the unit still work perfectly, even receiving a call as Mike finally nabbed it. Obviously, it's missing a few chunks and there are some broken pixels, but the touch sensitivity is solid, and it sounds like Mike's been talking to Apple PR about using it in a promo -- how's that for random luck? Check the read link for a few more pics of the damage.

Filed under: Handsets, Apple

Tags: iphone, mike beauchamp, MikeBeauchamp, semi

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Reader Comments (Page 1 of 1)

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Karl Viklund @ Feb 2nd 2008 10:25AM

Is this even news?

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Terrell k Roberts @ Feb 2nd 2008 11:17AM

Pretty damn durable phone .Think about it the touch screene actually working after a semi runnung over it .What a device , got me thinking about buying one myself .

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greenlight @ Feb 2nd 2008 12:47PM

So when are you going to start posting whenever anyone drops a Nokia?

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Michael @ Feb 2nd 2008 3:06PM

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Mike Beauchamp Pro User says:

I just spoke with a guy from Apple - apparently they aren't as interested in using it for promo as I thought. The PR rep himself was fascinated, but he called me back and said his direct manager doesn't really care.

Odd response, I thought. I felt like this was the absolute best real-world crash test out there. It doesn't get much better than this.

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Michael S @ Feb 4th 2008 12:04AM

If Apple put that in a commercial people would just come up with more creative ways to try to destroy their phone. Then when it didn't hold up they would sue Apple claiming false advertisement.

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