The lowdown on AT&T's MediaFLO launch!

by Chris Ziegler posted Jan 10th 2008 at 2:46PM

We still don't have a launch date other than the rather large window of Q1 '08, but AT&T's starting to prep its peeps on the launch of its MediaFLO-based mobile TV service, so we figure that's a good sign. We've learned here that in addition to the eight standard channels of programming MediaFLO has deployed -- all of which are available on Verizon's competing VCAST TV service -- AT&T will pick up two exclusive channels that are yet to be named. Pricing has also yet to be announced, but we see here that it'll be available either standalone or in a bundle with MEdia Net and Cellular Video (we still can't believe they didn't change that acronym after the Cingular name went away, by the way). Two "new devices" will be offered for the service, one of which we know to be the Vu. A grand total of 53 cities will be covered at launch, covering about 129 million people (or so AT&T says, anyway) -- you can see a larger version of the map after the break. Enjoy!

[Thanks, anonymous tipster]

Filed under: Multimedia, ATT

Tags: att, breaking news, BreakingNews, mediaflo, mobile tv, MobileTv

Reader Comments (Page 1 of 1)

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Ashley Futak @ Mar 19th 2008 5:11PM

I am writing to tell you about a campaign that is so FANtastic, you and your readers will be screaming �Score!�

MediaFLO USA�s mobile entertainment service, FLO TV, is offering up some amazing rewards for sports fans who best demonstrate their dedication to the game. (FLO TV offers full-length simulcast and time-shifted programming from the world�s best entertainment brands, including an unrivalled array of sports programming throughout the year from CBS Mobile, ESPN MobileTV, and FOX Mobile).

To highlight its live sports offering, MediaFLO USA has teamed up with Brickfish to offer �Battle of the Fans,� a campaign dedicated to finding the ultimate sports fan. The campaign requires entrants to submit their most outrageous fan moments via photo or video.

So, if your readers have ever painted their faces or bared their bellies in freezing cold temperatures in support of their favorite sports teams, this campaign is for them!

Entering the campaign is easy, entrants simply upload their ultimate sports fan pictures or videos, and follow the steps provided. Then, they can tell their friends to come to the �Battle of the Fans� campaign and vote for their entry!

Neutral

youngcalihottie @ Mar 20th 2008 8:09PM

umm... i just came across the verizon mediaflo coverage map. for those of you blaming att for the coverage, it has nothing to do with them. the area is determined by where qualcomm has signal. you can find the verizon flo coverage here:

http://www.mediaflousa.com/content/ourstory/getflo.shtml

looks the same as the att map to me...

Neutral

Joe @ Jan 10th 2008 3:22PM

Yeah! I'm so excited about this announcement! I'm a little confused about why you would get the bundle though... what is medianet and cellular video going to have that mobiletv isn't?

Highly Ranked

got2bwireless @ Jan 10th 2008 5:28PM

Commission for the sales rep!

Neutral

Dean @ Jan 10th 2008 3:48PM

They are going to have coverage in northern florida but not south florida!?!?!
WHAT!?!
The makes no sense!
South Florida's 3.5 million population isn't good enough for MediaFLO apparently.
Whatever, I wasn't planning on getting a new phone anyway lol.

Neutral

Ry @ Jan 10th 2008 3:58PM

Do they still use channel 55 OTA?

Neutral

WirelessGuy @ Jan 10th 2008 4:24PM

The reason for some of the major cities not being there is because they would have to carve out spectrum that they really don't have, or they only have 850 Mhz in that market, as I am sure this is going across 1900 Mhz

Neutral

Ry @ Jan 10th 2008 5:20PM

Nope. The reason is channel 55. :)

Highly Ranked

Jim @ Jan 10th 2008 5:08PM

so does mediaflo coverage = 3g coverage. Looks like we have mediaflo coverage in Wichita KS but right now we don't have 3g rolled out yet.

Neutral

Ry @ Jan 10th 2008 5:20PM

It does not.

Neutral

Seth A @ Jan 18th 2008 2:27AM

Hey! That was my question too. Nice to see another Wichitan here. Either way, I rather have AT&T give us 3G here before some stupid TV service, I mean seriously.

Neutral

Tyler @ Feb 4th 2008 7:25PM

another wichitan here... AT&T needs to roll out 3G in wichita soon, or they will be losing my business to sprint or alltell, both of which have EV-DO. I'm sick of EDGE.

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Big Sam @ Jan 10th 2008 5:58PM

MediaFlo is broadcast. It has nothing to do with the frequency the data or voice traffic uses.

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Big Sam @ Jan 10th 2008 5:59PM

MediaFlo is broadcast. It has nothing to do with the frequency that voice and data traffic use.

I couldn't care less anyway. Slingbox mobile FTW.

Neutral

Matt @ Jan 10th 2008 7:19PM

AMEN to that comment. Gotta love my sling box on N95

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DataX @ Jan 10th 2008 7:23PM

MediaFLO will be $15 for unlimited usage .. This is completely different from MediaMax. It is an extra fee. MediaMax,MediaFLO,MobiTV will be $35 all together ....

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alex @ Jan 10th 2008 8:54PM

Bay Area/Silicon Valley is not qualified for MediaFLO.
How nice of you ATT?

Neutral

Farwest @ Jan 10th 2008 10:56PM

Woot!... Portland, OR coverage!

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cswallow01 @ Jan 11th 2008 12:57AM

So what the difference between this service and MobiTV?

Then what's the difference between this service and Sony LocationFree?

I don't think it's that much of a difference myself as most all phones should be capable of placeshifting via a client written in J2ME, Windows Mobile, Symbian or Crackberry?

Neutral

Coolone3000 @ Jan 12th 2008 7:55PM

The difference between MobiTV and MediaFlo is night and day, higher quality, better frame rate, no hiccups or buffering, less battery consumption, quick channel changing, and its an always broadcasting system so you won't find at&t getting mad at you for high data consumption.

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