First "authorized" BlackBerry store opens, looks a little sad

by Chris Ziegler posted Dec 15th 2007 at 8:54PM

Screw the glitz and glamor of a posh flagship location in Manhattan. How about a store in the heart of Toronto, RIM's backyard? Nah, still too flashy. Waterloo's finest are seriously taking it to the trenches for their first officially licensed BlackBerry store, an unassuming, freestanding white building in Farmington Hills, Michigan of all places. The store isn't actually run by RIM -- they've left the grunt work to established retailer Wireless Giant -- but it does seem to be a pretty comprehensive BlackBerry haven with offerings available from all four national US carriers under one convenient roof. That being said, we're not really picturing folks driving from states away to pay homage to this shack; let's try more giant plasmas, multicolor lights, and glass walls if you ever decide to set up camp in Times Square, alright, RIM?

Filed under: RIM, Misc

Tags: blackberry, blackberry store, BlackberryStore, rim, store

Reader Comments (Page 1 of 1)

Neutral

Ipaq3115 @ Dec 15th 2007 10:13PM

Hey that is almost as ugly as the blackberry!

Neutral

striggity @ Dec 15th 2007 11:50PM

blackberry's are ugly? go figure!

Highly Ranked

Genjinaro @ Dec 16th 2007 12:24AM

What fun it must be to sell the "businessman's choice" Smartphone.
I can picture the mundane store atmosphere already.

Neutral

Tim Russell @ Dec 16th 2007 1:11AM

it doesnt look my couch could fit in there...

Highest Ranked

Alan @ Dec 16th 2007 1:46AM

whitecastle???

Neutral

Salsa Shark @ Dec 16th 2007 10:42AM

mmmmmm...crave case and a Curve to go, plz

Neutral

Eaton @ Dec 16th 2007 1:49AM

Farmington Hills might not seem to relevant, but it does border Bloomfield Hills, West Bloomfield and other well-to-cities. a lot of those being the most wealthy in the US (If that means anything)

Neutral

Gr8Wheelss @ Dec 16th 2007 10:43AM

Who cares what the "it" looks like ... my RIMM stock values keep growing and growing and growing.

Neutral

Eddie @ Dec 16th 2007 10:30AM

Wow. Compare that to the Chicago Nokia store, Difference is night and day.

http://img515.imageshack.us/img515/5127/nokiachicago1rs1.jpg

Neutral

Constable Odo @ Dec 16th 2007 12:41PM

That's also how the BlackBerry store looks from the inside. You're only seeing it from the side. It's five times wider at the front. They need the space to show all the BlackBerry models in different colors.

Neutral

Constable Odo @ Dec 16th 2007 12:37PM

My backyard outhouse is bigger than that.

Still, the only thing that matters is RIM's stock price. If it continues to grow for another six months, who cares what their store looks like. It probably doesn't have much overhead and their sales are most likely dependent upon corporations/businesses.

However, if they think they're trying to hang with the Apple Stores in the brick and mortar trade, they are sadly mistaken. The Fifth Ave. Manhattan Apple store sees more traffic in a day than this BlackBerry store would see in a year. I'll be generous and say six months, instead.

Oh snap. Ziegler called it a shack. That's some cruel description. Actually it looks very comfy.

Neutral

meg @ Dec 16th 2007 2:32PM

Farmington Hills is located in Oakland County, which is one of the wealthiest counties in the United States. I actually live on the border of Farmington Hills and Northville and believe me its a very nice area....

Neutral