
At first, Nokia's multimedia-centric
Ovi announcement was met with a
downright icy reception among European carriers for fear that it was going to hit 'em where it hurts -- in the bottom line. Things have been
warming up, though, thanks in part to Nokia's willingness to customize carrier-branded devices to offer access to both Ovi services and carriers' own services side by side -- a tad confusing to consumers, yes, but likely a win-win for revenue. Telecom Italia is the latest group to give in and accept Nokia's encroachment on its bread and butter, agreeing to offer up the
N81 and
N95 8GB preloaded with the goods. They're calling it a "sustainable business model" with a "mutually beneficial approach" -- but ultimately, the proof's in the pudding, so we'll have to see how long this goes on once those two models have run their course.