Carphone Warehouse takes the big leap from retailer to postpaid MVNO
by Chris Ziegler 
posted Oct 29th 2007 at 9:35PM
Perhaps getting just a little bored with its ginormous operation as Europe's largest phone retailer, Carphone Warehouse has decided fire up its own MVNO to do battle with the very carriers whose phones it offers. Called "Talkmobile," the service is actually Carphone Warehouse's second MVNO (its first, Fresh Mobile, concentrates on prepaid service) and runs atop Vodafone's rather expansive network. Naturally, all MVNOs need a unique angle if they want any shot at scooping some subs from the competition, and Talkmobile's is pricing; in fact, its most expensive plan is just £18 (about $37) and offers a free phone to boot. Oh, and get this: contracts range from 18 months down to just 9 freakin' months. If we were any of the UK's stodgy traditional carriers, we might wanna sit up and start taking down notes here.[Via textually.org]
Reader Comments (Page 1 of 1)
Anthony @ Oct 30th 2007 5:56PM
Maybe I'm wrong but before I spent money & effort re-branding (or expanding) core services I'd probably look at my name. Carphone? Really?
bigjok @ Nov 25th 2007 5:40PM
do you not think that the powers at be have thought about changing the name of the retailer. overseas carphone is known as the phonehouse. carphone warehouse is more than a name its now a brand and messing about with titles would only negatively affect the brand. i agree the name is antiquated but it doesnt seem to affect carphone sales/profits