this is one of the points of failing for apples aim to gain a significant share of the mobile biz - wanting to be the lock-in king. should they have gone for regular route they could have launched all of europe at once.
but obviously, if they want 1000+ per iphone in revenues they couldn't just have sticked a 1k price sticker and expected anyone to buy it.
real kicker for finland though is that you can only sell 3g phones tied to network deals(used to be that you couldn't tie anything to a network sub). also goes for any other small country, apple unlikely to even enter those markets if they want to keep the exclusivity/revenue share model... (not that there is a lot to share in properly competed markets anyhow)
Reader Comments (Page 1 of 1)
lassi @ Oct 7th 2007 9:18AM
this is one of the points of failing for apples aim to gain a significant share of the mobile biz - wanting to be the lock-in king. should they have gone for regular route they could have launched all of europe at once.
but obviously, if they want 1000+ per iphone in revenues they couldn't just have sticked a 1k price sticker and expected anyone to buy it.
real kicker for finland though is that you can only sell 3g phones tied to network deals(used to be that you couldn't tie anything to a network sub). also goes for any other small country, apple unlikely to even enter those markets if they want to keep the exclusivity/revenue share model... (not that there is a lot to share in properly competed markets anyhow)