Disney Mobile next to throw in the towel?
by Michael Caputo 
posted Sep 24th 2007 at 10:31AM
In today's day and age, playing the MVNO game is a bit of a challenge. Some can't keep their head above water, others need a life raft, and a select few can actually stay afloat on their own. Disney's CFO Thomas Staggs -- who spoke at Merrill Lynch's Media and Entertainment Conference recently -- alluded that Disney was in the process of evaluating "where it sits" because of "some challenges" having the Disney Mobile brand distributed. "It's still too early to determine any losses for the MVNO," he concluded. With a variety of services targeted at kids filtering through virtually every mainstream carrier these days, does Disney still have a solid business model to work with?[Via mocoNews]
Reader Comments (Page 1 of 1)
Frun @ Sep 24th 2007 11:46AM
Well no wonder. look how big that phone is ;-)
Jason @ Sep 24th 2007 4:38PM
Disney should've pulled the plug on its own branded-MVNO the same time they gave the knife to the Mobile ESPN MVNO. Granted, Mobile ESPN launched a lil earlier than Disney. Mobile ESPN was a much better product. Long live Kajeet!
NuShrike @ Sep 25th 2007 4:08AM
Lessee, Senior Jobs, whom sits on the Disney board now, puts out the iPhone to extremely lots of fanfare and unit sell-through, and brings many people into mobile browsing with the flashy (but no Flash-support), multi-touch Safari.
Meanwhile, Disney blows millions of dollars on a website revamp that makes it entirely Flash-based (and entirely incompatible with the iPhone, Google, and most browsers out there) to demonstrate how they want to be hip Web 2.0, but don't really get it.
Boom, this is how Disney Mobile doesn't work.
Brian @ Sep 25th 2007 11:36AM
Disney has a renarkable product BUT the idiots that are at the top should hire a pion and get the product out there. Why can't MVNO's like Disney just copy other people like T-Mobile and work your way across country solidifying 1 area before taking on the world simultaneously. They have spent a lot of money advertising and gotten NO results. Wake up.
Brian @ Sep 25th 2007 11:46AM
Good features