AT&T logo going orange - Engadget Mobile

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Pete @ Sep 11th 2007 9:37PM

So let me see if I have this straight...
In 2004, Cingular (Logo Orange) buys AT&T Wireless (logo blue) but fails to secure the AT&T Wireless Name (changes all signage to Cingular)
Then, SBC (1 of Cingular's 2 parent companies) buys AT&T (mainly for the name, changing all SBC signage to AT&T with blue logo)
SBC then buys Bell South (Cingular's other parent company) so it can gain full control of Cingular and rename the new At&t (Changes all cingular signage back to AT&T with blue logo)
AT&T (still not happy) decides it doesn't like blue logo, changes all signage to orange logo.

dang...think about how many towers they could have built and/or how much of their network could be hsupa by now if it wasn't for all this nonsense. Meanwhile Sprint and Verizon cover well over 200 million people with their REV A networks...

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Matt Adams @ Sep 11th 2007 11:01PM

LOVE THE POST!

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Robbie @ Sep 12th 2007 7:01AM

brilliant! u should be an att exec!

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MasterCKO @ Sep 12th 2007 1:40PM

Fantastically put.

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