Microsoft exec rekindles iPhone rival rumors, gives Zune a B-

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Neutral

johnzilla @ Sep 5th 2007 1:57PM

Standard operating procedure for Microsoft.

Enter market late with unexciting first version of product.

Analyze market response.

Identify competitor with something better and better market approval.

Purchase competitor.

Relaunch competitor's previously released product as "new" Microsoft product.

Lather, rinse, repeat.

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