Teardown reveals iPhone parts cost two bills

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Neutral

Harrison @ Jul 2nd 2007 3:53PM

True there are costs associated with R&D and Marketing for the device but prior to launching the product those were just overhead and fixed costs. Continuous improvements and all that aside there should still be a hefty profit margin per unit sold for Apple.

Once the advertisements are out the bag and on tv, it should technically cost them nothing extra to get the next customer into the store if that consumer was interested.

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