http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/ Engadget Mobile Comments for Teardown reveals iPhone parts cost two bills http://www.engadgetmobile.com/media/feedlogo.gif http://www.engadgetmobile.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/Jul 2nd 2007 3:38PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/
Second, if Apple is spending hundreds of dollars *per phone* on marketing, something is horribly wrong with them.]]>Jul 2nd 2007 3:50PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/
Once the advertisements are out the bag and on tv, it should technically cost them nothing extra to get the next customer into the store if that consumer was interested.]]>Jul 2nd 2007 3:53PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/
The 1g 5gb iPod was $499 when it came out. Now you can get an 30gb iPod with a color screen, video playback, and half the thickness for half that price.
]]>Jul 2nd 2007 3:53PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/Jul 2nd 2007 3:58PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/Jul 2nd 2007 3:58PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/Jul 2nd 2007 9:11PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/Jul 2nd 2007 5:34PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/Jul 2nd 2007 5:54PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/Also advertising costs.
And you should also factor in the R&D cost (amortized over 2 or 3 years) on a per unit basis.
Also AT&T is getting a cut on the device.
When all is said and done you are probably looking at 50 to 60% profit for Apple. This is still huge! but your analysis overlooks the two biggest costs: R&D and promotional]]>Jul 2nd 2007 9:40PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/Jul 2nd 2007 10:00PMhttp://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/http://www.engadgetmobile.com/2007/07/02/teardown-reveals-iphone-parts-cost-two-bills/

laughing all the way to the bank?!?]]>Jul 3rd 2007 3:29AM