AT&T gets green flag to rebrand Burton's NASCAR ride

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Jonathan Salem Baskin @ Jul 21st 2007 9:54AM

Great. AT&T can waste more branding money on marketing, while it still fails to offer consistent (or differentiated) services...well, they are certainly differentiating their services by providing bad customer experiences, at least by my official research methodology of, er, my own experience. I've written a bit about AT&T's branding woes at Dim Bulb, http://dimbulb.typepad.com, if you'd care to check it out. Thanks!

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