Sun is again trumpeting Java from the top of its lungs -- and we're not talking about speweing coffee here here -- showing off what appeared to be flashy new cellphone software at the JavaOne conference this week. Not big news there, except that the Sun software apparently looked eerily like the Apple iPhone's software; in fact, the platform Sun CEO Jonathan Schwartz showed off is already being dubbed "jPhone" based on the striking resemblance to Apple's goods. The actual product name is Java Mobile FX and it's based on code from SavaJe, a Java-centric mobile OS company Sun just completed acquiring last week. The required specs to run Java Mobile FX aren't too slouchy: 32 megabytes of RAM and a 200 megahertz ARM processor are in the spec, so forget those entry-level Nokia and Sammy handsets. Even Sun Chairman Scott McNealy alluded to the copying of Apple's modus operandi by wearing a black t-shirt (ala black turtleneck territory from Steve Jobs) and saying "we have our own shirtsleeve version of Steve Jobs announcing a phone." Har har.