When it comes to loyalty among the wireless handset crowd, we think it's a tough race out there. After all, newer and better handsets are released seemingly every week that are slimmer, geekier, lighter and just plain better. How does a single manufacturer build strong customer loyalty over time? Ask that to
Samsung, which is the most favored handset brand in the US, according to the Customer Loyalty Engagement Index. Samsung's position atop other handset brands has been intact since 2002 according to that index. The company blushed and then promptly responded with "The honor of being the top brand for six consecutive years indicates the company's capability of meeting consumers' taste and their ever-growing expectations." With the bevy of standard, advanced and Windows Mobile
Smartphone models for both the
CDMA and
GSM markets in the US, Samsung's product portfolio alone could vouch for the company's market-leading customer loyalty we think. [Warning: subscription required]
Reader Comments (Page 1 of 1)
Jason Brown @ May 8th 2007 7:26PM
the only reason for its success in states is that the other manufacturers refuse to make phones on the cdma network...and rightfully so.it's a dead end that does not support a majority of the technology available. when the gsm 3g networks are completed in north america cdma is going to have big problems with rates as the gsm system is cheaper to run and easier to implement. Canada will see the biggest changes as the crtc will regulate prices in favour of the gsm networks.
elgee02 @ May 8th 2007 7:48PM
LG makes a crapload of CDMA phones too ya know.
North American CDMA is going nowhere either.
flamer's grill @ May 8th 2007 7:52PM
Blah blah blah. Your spelling of "favour" lets me know you are not in the US, and perhaps not even in North America, Jason. The facts for NA are simple: CDMA is number one. Most voice coverage, most data coverage, and broadest 3G footprint, by far. It's not even close when it comes to 3G.
GSM is great, don't get me wrong. Swapping sims and taking voice calls while tethered to your laptop are great reasons to go with GSM. But if you exclusively want the most reliable voice coverage (Verizon) or exclusively want an ubiquitous mobile broadband data connection (Sprint), CDMA is the clear choice in the US.
North America is not Europe, never has been Europe, and never will be Europe. We don't use the metric system. We drive big cars. We love fast food. These are things Europeans cannot comprehend. This topic is no different. Things are different over here.
Brett @ May 8th 2007 8:03PM
Well... I've had one Samsung phone and I hated it. Real loyalty there. I've been quite please with Sanyo phones overall.
Stevie @ May 8th 2007 8:21PM
Samsung has and always will make poop for phones.......I agree that it is only because they make CDMA phones.....OH, and Sprint is a JOKE!!!!!!!!!! They are the ONLY carrier that wont even get a singe bar in my work......GSM gets a full signal......That broadband works great when you have no signal...LOL!
Steven @ May 8th 2007 10:33PM
I'm sold. So sold. Soldy-soldy-sold-sold.
Any word on an American release? If anyone says no I'm moving out of the country.
argonnj @ May 8th 2007 11:25PM
"OH, and Sprint is a JOKE!!!!!!!!!! They are the ONLY carrier that wont even get a singe bar in my work......GSM gets a full signal."
Dude you are really clueless. GSM has nothing to do with you getting full bars, and has every to do with which carrier has the closest cell site to your home. At my house I get full signal with Sprint and barely anything with AT&T. You should pick your carrier based on their coverage in your area, not on the hottest phone, cleaver commercial or fan boyitis.
Jason Brown @ May 9th 2007 2:42AM
For starters I apologize for my misspelling a word. secondly, as always some idiot American forgot Canada is part of n.America and has been metric for quite a long time now. Thirdly, The 2 biggest gsm carriers in n.America will be rolling out their own high speed network which will dwarf many areas now dominated by cdma. Lastly, as I said before rate regulating will cause big problems with the cdma network but mostly in Canada. Most people used to the limited 3g ability of cdma will be introduced to far more hardware and software abilities of the gsm companies. First of those will be video conferencing which is already being implemented in Canada.
Jason Brown @ May 9th 2007 8:41AM
i am not going to argue this anymore as nothing has happened yet! the footprint for gsm and their hsdpa has not even been completely launched. Rogers already has their release date so quit trying so hard to make Canadians think they are behind in a race. damn fanboys, get a life
flamer's grill @ May 9th 2007 1:34PM
C'mon Jason, you broached the subject. Don't step out not just because not everyone is agreeing with you.
Data in Canada is absurdly expensive and the 3G footprint is woefully small. That is pretty much the exact oppositte of how it is here in the US. Data is cheap and the 3G footprint is pretty damn impressive. Perhaps regulation is needed in Canada, but I really doubt telus and Bell are going to allow themselves to go out of business instead of lowering data prices.
It seems to me that Canadian carriers are colluding to keep data prices high and that regulation, in this instance, is probably a good thing. But how will it favor one technology over the other? Infrastructure subsidies?
Your situation in Canada is unique.
Cactus @ May 9th 2007 6:15PM
Jason: Why would the CRTC 'regulate' to favor Canada's single major GSM provider (Fido doesn't count) over Bell, Telus, and the regionals? There is no CRTC agenda to eliminate CDMA...
It IS true that Samsung's presence in CDMA is what makes them popular here, as opposed to other markets where Nokia, Moto, and Sony Ericsson typically fare better. I don't see how recognizing this should lead to a tirade against a technology which, at its core, is omnipresent in 3G GSM. And you're calling other people in this thread 'fanboys'?
tuolumne @ May 10th 2007 3:24PM
You have no idea what you are talking about. EV-DO has a larger footprint than Cingular's HSDPA and Sprint is already on EV-DO Rev. a, not to mention 4G WIMAX. Cingular has JUST started rolling out 3G and T-Mobile is still a year off from even starting THAT. Get a clue and don't try and act as if the American mobile market is just like Canada (who incidently gets everything months behind the US). Perhaps you are just jealous Canada is pretty much LAST when it comes to all this technology.
Oh well:)
Stevie @ May 11th 2007 1:10AM
"Dude you are really clueless." -----First of all I am not clueless
"GSM has nothing to do with you getting full bars, and has every to do with which carrier has the closest cell site to your home."----Yea you aren't the only one that knows that......apparently Sprint isn't investing much in the "cell site's" where I live....Oh, and just for you information it isn't just GSM that gets a full signal....Verizon/Altell..basically every carrier that you can think of gets great signal except the good ol' Sprint.
Felstalker @ Jul 16th 2007 9:04AM
Please GET YOUR HANDs IN A SAMSUNG D900i and we will see how your loyalty to this crappy brand will dissapear. I have one and believe me it missing alot of functions and acts like it have an virus inside it i asked samsung about it they say : ITS NORMAL ALL OUR ULTRA's ARE LIKE THAT"
Im not an idiot who likes nokia SE lg or any oher company and came to flame samsung, i liked like many others samsung too but now it changed. Their support is crappy too just check it the oly FAQ you will fin are about the models which are over 2 years old!
Oh forgot one last thing that everybody should be aware of: Samsung advertise falsely their technical specifications no it doesnt have more functions than it states it's the opossite.
I hope that consumers will show this company that false advertising leads to shit brand and loss of capital.
Samsung is not quality materials the high end phones are out of plastic.
This brand is not good anymore for rich poor or mediocre.