Apple iPhone center stage in 'AT&T Mobility' brand

Original post: click here

Subscribe to these comments

Reader Comments (Page 1 of 1)

Neutral

TheWirelessWizard @ May 8th 2007 8:21PM

In my humble estimation many of you are missing the point. The superior technology (Nokia N95, HTC, whatever) is irrelevant in the face of superior marketing. The world is littered with the roadkill of superior technologies that didn't prevail due to ineffective marketing campaigns.

Apple has consistently knocked the cover off the ball during the past several years with their marketing. The iPod, for example, is certainly not a technological masterpiece (although I've owned several and have the latest version now it could stand some improvement in a few areas) but the tie-up of iTunes, the dancing silhouettes, the TV ads, etc, have combined to make the iTunes a textbook example of masterpiece marketing. iRiver, Sansa, etc., may all offer more technology, but they won't sell more. 100 million units, anyone? 2 billion songs sold? Case closed on superior technology.

Finally, in regards to the ATT/Cingular/Mobility issue - I personally think that ATT shareholders should rise up and revolt against the obscene amount of money that was essentially wasted in morphing ATT to Cingular and now will have to be deprogrammed from America's collective consciousness.

On a final, more personal note, using repeeeeaaaating letters and ALL CAPS or obscenities in comments immediately brands you as an imbecile or an uneducated moron. If you can't bring yourself to use some intelligence to write your commentary perhaps you can spare the rest of us the pain of your immaturity. Your parents must be so proud.

Add your comments

New Users

Name

E-mail

Current Users

E-mail:

Password

Remember Me

E-Mail me when someone replies to this comment

replying to thread #4826314

Add your comments:

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments. And yes, comments are moderated.