Cellphones are dangerous/not dangerous, pie in the eye version

by Sean Cooper, posted May 7th 2007 at 4:40PM

It seems Samsung has abandoned traditional methods to advertise its new Ultra handset line and decided instead to let the engineers loose to build trebuchets that fire 2 millimeter wide pies at flying insects. While no bees / wasps were harmed in the filming of the "Millimetres Matter" spot -- they apparently enjoyed cleaning up the sticky mess -- we really have to wonder why (aside from "because they can") they started this campaign, as it is almost hard to watch. With all that aside, the photography and super slow-mo is top shelf stuff, so check the vid after the break.

[Via makezine.com]

Filed under: Handsets, Samsung, Misc

Tags: catapult, millimeters matter, MillimetersMatter, millimetres matter, pie, samsung, trebuchet

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Reader Comments (Page 1 of 1)

Neutral

Christopher @ May 7th 2007 6:11PM

Genius!

Neutral

Nick @ May 7th 2007 7:23PM

So it looks like they're admitting that cell phones are killing the bees!

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