Sony Ericsson hooks up with Sagem for low-end lineup

by Chris Ziegler, posted Mar 27th 2007 at 4:33AM

We know that the cellphone makin' game can be rough, Sony Ericsson; we really do. Sometimes you've just gotta take a load off. Heck, your fellow European in the Big Five, Nokia, washed its hands of much of its CDMA responsibilities through a deal with Korea's Pantech, so we can totally understand wanting to offload your low-end R&D and manufacturing duties to SAFRAN Group's Sagem. Of course, Sagem is a little closer to home -- France, to be exact -- than those Korean folks, so you should have a pretty easy go of it keeping your rebranded stuff in check. In fact, you're so uptight about it that you've decided to open a new office right in Sagem's hometown of Cergy, France, dedicated to the low-end segment. We look forward to seeing what y'all come up with -- let's just try to make them a little more believable than the "Nokia" 6315i, mkay?

Filed under: Handsets, Sony Ericsson, GSM, GPRS

Tags: ericsson, low-end, outsource, rebrand, rebranding, safran, sagem, sony, sony ericsson, SonyEricsson

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