We're not quite sure how
Yahoo! claims to have "jumped ahead" of
Google in terms of mobile search, but upon investigation here, the Sunnyvale company has unveiled its new "local" search for the first time in the States, delivering locally relevant answers to mobile search queries instead of just relevant but global search results (like Google defaults to with
its mobile search). It's true that offering customers search results that are specifically tailored to locality (Yahoo!) instead of a list of relevant but global URLs (Google) are more likely helpful for mobile web searchers, but we're not sure on if this really has Yahoo!'s oneSearch "jumping over" Google's mobile presence. In terms of usefulness, probably. In terms of sheer search volume, well... who knows.
Reader Comments (Page 1 of 1)
seewhatisee @ Mar 22nd 2007 1:11AM
I think it'll be difficult to unseat Google #1 in mindshare when it comes to search. How do you demonstrate or assert your dominance as being #1 in search? Number of results? Speed? User satisfaction? Number of users? So long as Google maintains its brand and user momentum, Yahoo and MS will be in constant pursuit.
ari @ Mar 22nd 2007 8:34AM
Actually, it's pretty obvious how this happened. Opera Mini started using Yahoo as the default search instead of Google (which it was until about two months ago). Mystery solved.