Cingular to take on AT&T name as buyout approved

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Jonathan @ Jan 2nd 2007 10:21AM

And no offense Charles, but the move away from the Cingular brand is just NOT a good idea for personal services. Chris has it right. AT&T just isn't a "personal" company, it's seen as a corporate stuffed shirt and no amount of advertising is going to change that perception.

To take the AT&T name entirely is to embrace all the good and the bad decisions (mostly the bad), the traditions and all the crazy baggage AT&T has accumulated over the years. You'll have folks across each department saying "We're AT&T now we have to do this the AT&T way". And that way frankly is not going to work in the new century. All I can say is, good luck... you will need it. Nice cushy job tho, you're probably not going anywhere for a while ;D

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