Verizon to sell mobile ads; service still not free

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Kurt @ Dec 28th 2006 7:34PM

According to Verizon, initially, the ads will only be on the mobile web 2.0 service, not on vcast, or vcast music. During the rollout, the ads will only be on 3rd party pages like the ESPN or Maxim online pages. Customers will not be able to opt out, but "As with advertising in other media - TV commercials, newspaper ads, billboards, radio spots - customers can choose to skip right over them."

Also, as this is a trial, customer reactions and feedback will be closely monitored.

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