Levi's to make jump from jeans to phones
Perhaps hoping to cash in on the apparent success of other joint ventures pairing the equally fickle fashion and cellphone industries, Levi's European outpost has announced a partnership with ModeLabs of France to slap the beloved Levi name and likeness on a series of handsets. The deal should come to fruition next year, though terms and product details were not announced (why must you torment us so, Levi?). This isn't the first time ModeLabs has done the fashionphone thing, so there's an inkling of hope these guys know what they're doing here -- but if we end up with something like a denim-clad RAZR, we're going to throw a fit.[Via I4U News]
Reader Comments (Page 1 of 1)
Martijn @ Jun 20th 2007 6:37AM
The phones will arrive in september 2007. I just put some press pictures online, see:
http://www.portablegear.nl/nieuws/1/108/6550/Levis_in_september_van_start_met_eigen_telefoonlijn.htm
Don't mind the Dutch language ;-)